Polaroid is back! But at what capacity?

The impossible project has somehow convinced polaroid to re-issue instant film. The announcement came from a press conference in Hongkong on October 13 from the Polaroid licensee, The Summit Global Group. However, this will most likely NOT be a full release of all versions of the old instant film. In the press conference they stated that they will produce a limited edition instant film sometime during the middle of 2010 in both color and black and white. My hope is that there won’t be a set amount of film which will be bought up in great quantities by ebay (ebastard) sellers and then scalped at astronomical prices. They plan to have a full scale production of the instant film by the end of 2010, but it is unsure whether or not this will actually happen. People want to shoot the film, not collect it. If they are only going to issue a small quantity I will stick to shooting my Fuji Instax 200 Wide camera with film that is readily available in my local camera stores.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s