Canon to purchase top level domain .canon

Interesting. Canon announced on Wednesday that it intends to be the first company to ditch the .com and move to .canon. This comes from a recent decision that would take advantage of the Internet Corporation for Assigned Names and Numbers (ICANN) to increase the number of top-level domain names available. The new TLDs are only available to corporations, so I guess matthew.jonas is out the question, and are slightly more expensive than a .com at $185,000 plus miscellaneous other fees still to be determined. Essentially what this means is that Canon has a bunch of time and disposable income right now after their recent price hikes on lenses – just kidding (not bitter). What it really means is that domains will become shorter, particularly in email addresses. For example: would become john@canon and the companies web site would be located at http://canon. Why is this important? I’m glad you asked. I foresee a possibility of .photojournalist or .media or .photographer to spring up. I don’t particularly see a great impact on the internet or search engine optimization for these TLDs but it would be neat to have a matthewjonas.photographer domain. More info here.

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