Interesting. Canon announced on Wednesday that it intends to be the first company to ditch the .com and move to .canon. This comes from a recent decision that would take advantage of the Internet Corporation for Assigned Names and Numbers (ICANN) to increase the number of top-level domain names available. The new TLDs are only available to corporations, so I guess matthew.jonas is out the question, and are slightly more expensive than a .com at $185,000 plus miscellaneous other fees still to be determined. Essentially what this means is that Canon has a bunch of time and disposable income right now after their recent price hikes on lenses – just kidding (not bitter). What it really means is that domains will become shorter, particularly in email addresses. For example: firstname.lastname@example.org would become john@canon and the companies web site would be located at http://canon. Why is this important? I’m glad you asked. I foresee a possibility of .photojournalist or .media or .photographer to spring up. I don’t particularly see a great impact on the internet or search engine optimization for these TLDs but it would be neat to have a matthewjonas.photographer domain. More info here.